Avoid using clichés. That’s because everybody and his mynah bird uses the blasted things.


Some Egregious Examples:


I’ve received several bids from moving companies, and the cost for them to pack my possessions took my breath away.

(Really?! The last time my breath was taken away, I had been punched in the stomach during a fight.)


West Palm Beach is home to a new, stunning, master-planned community: Tropic Palms by ABC Homes.

(Stunning? Zzzzzzzz.)